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Customer Relationship Management is all about Customer satisfaction in sales, marketing and service.
Fast communication to customers, understand their needs and superb service are crucial to make your customers smile. You won't regret if you get engaged and passionate customers.
Application Lifecycle Management is all about driving Developer productivity and building great products.
Continous feedback is key in agile development. Refine the system through build, measure and learn. Automated testing and continous delivery help to get faster development cycles.